Nepalayatimes/VNY 2020 Convener Signs Agreement with Shanghai CTRIP to aggressively promote Nepal in China
The National Convener for Visit Nepal Year 2020, Suraj Vaidya signed a long-awaited strategic agreement with Shanghai CTRIP Commerce Co at the Ctrip headquarter in Shanghai to promote Nepal as a preferred travel destination in the China market.
The agreement is valid from June 2019 to June 2020 and the promotional campaign will run under the title: ‘See You In Nepal’ will run for one year and shall be promoted through 4 major platforms of promotion in Ctrip; Social Media, Precise Marketing through Search Engine, Flagship Store Operation (dedicated Nepal page) and Ctrip website promotion. With Corporate Partnership with Ctrip, we plan to reach and promote Nepal among its 300 Million members across China and 25 M members across the World.
In Nepal, Chinese arrivals increased from 104664 in 2017 to 1,53,602 in 2018 registering a robust growth of 46.7 %. China is the second largest source market for Nepal. According to the Chinese Outbound Tourism Research Institute (COTRI), the Chinese like Nepal for its close proximity, clean environment, stunning nature, and friendly people. There is interest in UNESCO heritage sites and places of religious and cultural significance in Nepal. Pokhara is a favored hub among Chinese nationals besides jungle safari, handicraft shopping, Mount Everest and the birthplace of Buddha, Lumbini remaining key attractions.
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C’ trip is the Chinese provider of travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management. It was founded in 1999, it is currently the largest online travel agency in China.