The “Atithi Devo Bhava” campaign has officially launched by Minister for Tourism Culture and Civil Aviation Rabindra Adhikari in an event organized at Singhadurbar along with Nepal Tourism Board, Federation of Tourism Journalists and UNDP.
Minister Adhikari handed over a “Visit Nepal 2020”, Federation of Tourism Journalists and a Nepal flag to the federation as a symbolic start to the campaign. Addressing the program, he encouraged the journalists to take tourism-related issues to the national level, creating awareness of sustainable tourism. He also stressed on utilizing digital platforms to promote cultural transformation, tourist-friendly infrastructure and entrepreneurship to contribute to the economic development of the country. Deputy Country Director of UNDP, Ayshanie Medagangoda-Labe said, “Nepal being a diverse country where most of the cities/provinces have their own identity, it should be promoted locally first for the development of the tourism sector.” She also conveyed that UNDP is eager to cooperate with the Nepal government to promote sustainable tourism in Nepal.
She focuses that we should connect tourism with the Sustainable Development. With arise a question ‘why don’t we give the job to our own people in the tourism sector? Sustainable development is possible when we connect people to production, in principle, People, Planet, Peace; Partnership is the theme to Sustainable Development.
And she addresses to solidarity between Privet-Government-People-Media is the best way for tourism development in Nepal.
In same program Chairperson of the Federation of Nepalese Journalists, Dhaniram Sharma, on his part, ensured to take this campaign to the provincial and local level of the country through positive coverage. Tek Mahat from the Hotel Association of Nepal meanwhile emphasized the necessity to create an enabling environment for the private sector to invest in tourism. Visit Nepal Year 2020 targets to attract 2 million foreign tourists to the country.